Free tool · runs locally
Campaign research brief builder
Plan what evidence to collect for a film or series campaign, and how to read it, before any numbers arrive.
How it works
Enter a title, the campaign objective, the market you intend to run in, planned start and end dates, and the formats in scope. Tick the evidence-quality checks your team has agreed. The builder writes a plain-text brief you can copy or download. Your brief inputs are processed locally and are not submitted by this tool. No sign-in or email is required, and no metrics are fetched or invented. Site analytics and support chat are separate.
Limitations
- The intended market is planning context; the brief does not infer where an audience is.
- The brief contains no performance figures — it describes what to collect and how to label it.
- It keeps social attention separate from viewership, subscriptions and ticket sales, and avoids causal claims.
Illustrative example
A team launching a returning drama sets the objective as “compare public attention to the season teaser and full trailer”, names its intended market, fixes the window from teaser drop to premiere week, and selects teasers, long-form trailers and Shorts. The brief then lists identifiers, observation dates, match provenance and format tables to collect, plus the rule that no figure is read as viewership.