For agencies
Reproducible research briefs for entertainment agencies
How agencies use Showmetric evidence and a documented method to build repeatable multi-client briefs and creator diligence.
Agencies juggle several studio and streaming clients at once. The value is a method that produces the same brief structure every time — same definitions, same dating, same caveats — so findings can be checked and defended across accounts.
- 01
Standardise the brief
Use the free campaign brief builder to fix objective, intended market, window and formats in a consistent template for every client.
- 02
Pull title evidence
Attach dated, linked video evidence for each title in scope, keeping Shorts and long-form apart and noting match status.
- 03
Document creator diligence
Record selection criteria, dated account snapshots and disclosure review for every creator considered. Showmetric does not discover or score creators; your criteria and notes are the deliverable.
- 04
Hand over with provenance
Every figure in a client deck should cite its source, identifier and observation date so another strategist can reproduce it.
What this does not do
- No creator discovery, brand-affinity or audience demographic features.
- No paid-media attribution or performance forecasting.
- Client confidential data stays in your own systems.
Next step
Start a workspace to keep dated, linked evidence for the titles you are launching.